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The South Pacific Tourism Organisation (SPTO) will be hosting the first ever South Pacific Tourism Exchange (SPTE) from 22 – 23 May 2014 in Auckland, New Zealand.
SPTO Chief executive officer, Ilisoni Vuidreketi said the inaugural South Pacific Tourism Exchange (SPTE) will be the region’s largest travel and tourism business-to-business event for up to 16 Pacific Island countries and their private sector tourism operators.
“Many of you are aware; the South Pacific has long been a popular tourist destination for many international travellers and we have enjoyed strong steady growth over the past few years. However, tourism is a very dynamic industry and the need to creatively promote the destination remains a critical part of this growth.
“We recognize and applaud the initiative taken by Pacific Island countries in promoting their destinations through national tourism trade shows. We have also identified the need to have one at a regional level to compliment the initiatives taken at national levels.
As such, I am pleased to announce that The South Pacific Tourism Organisation has taken the initiative to organize the inaugural South Pacific Tourism Exchange (SPTE) to be held in Auckland, New Zealand from 22 – 23 May 2014,” Vuidreketi said.
“The inaugural South Pacific Tourism Exchange (SPTE) will be the region’s largest travel and tourism business-to-business event and is expected to attract the participation of more than 50 international buyers and 16 Pacific Island countries with their respective private sector operators.
“The SPTE will see the converging of international wholesalers (BUYERS) from countries such as Germany, Switzerland, U.S, Australia and New Zealand and South Pacific product suppliers (SELLERS) such as hotels, resorts, tour operators, rental car companies and airline partners in one location, to connect over targeted 15-minutes, business-focused appointments and renew and build business relationships,” said Vuidreketi.
The event format will be based on pre-scheduled appointments between buyers and sellers and is designed in such a way that both buyers and sellers are able to redeem the maximum return from their participation at SPTE 2014.
In essence, it is the ideal event for international wholesalers wishing to grow their business to the South Pacific and as well as for South Pacific suppliers who aim increase their share of the international travel market.
Consistent with its role of promoting the growth of tourism across the Pacific, the SPTO has developed this program to help facilitate the coordination of a cost effective market place where tourism buyers and sellers can converge to conduct negotiations and meetings.
The timing of SPTE 2014 has been carefully chosen to coincide with the conclusion of TRENZ 2014 on Wednesday 21 May 2014. TRENZ is New Zealand’s largest travel and tourism exchange and attracts up to 260 international buyers and the SPTO envisages that a large number of TRENZ participants will add SPTE 2014 to their itinerary.
With convenient and direct access into the Pacific, Auckland is the most cost effective destination to host the event. It is also a key source market for many Pacific island countries and thus offers regional participants opportunities to strengthen partnerships with their New Zealand counterparts whilst in Auckland.
International buyers participating in TRENZ 2014 also stand to save a lot with SPTE taking place immediately after.SPTO therefore see SPTE as an added value to their participation at TRENZ 2014.
Pacific Islands News Association
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