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Outcomes (Pacific Harbour, Fiji, 26-30 March, 2012) BUILDING A HEALTHY AND RESPONSIBLE MEDIA CULTURE
11:09 am GMT+12, 31/03/2012, Fiji


1.    This paper provides recommendation from the Pacific Islands News Association (PINA) Pacific Media Summit organised held in Fiji in Pacific Harbour in 2012. At the opening ceremony we heard the need to invest more on reporters and editors, many of whom are “underpaid for their efforts.” We were told Journalism is a noble professional which comes with its own share of responsibilities. In his keynote address, Father John Lamani the publisher of the Solomon Star newspaper emphasised the need to “develop best forms of collaboration, governance and human interactions in order to establish the collective good to benefit all people; to develop the best quality of life across the Pacific, and to empower people, to create opportunities and security and thus a Pacific embedded in freedom, justice, abundance and peace.”

2.    At the outset, the outcomes present a set of objectives that participants of the pre summit workshops recognised as significant inputs to be considered by the PINA executives.

The pre-summit workshops and the panel discussions acknowledges the efforts of leaders, decision makers and executives in media organisations and the Pacific media industry in building media trust in the media, in recognising the need for indigenous ownership of media organisations, in the role the social media plays and whether it should be trusted, in recognising sports as a platform for development, non communicable diseases, the need for the media to cover climate change responsibly, changing media landscape, and media fragmentation.

3.    As participants to the Pacific Media Summit we would like to call on governments to meet their commitments in meeting the Millennium Development Goals (MDGs) and to introduce and implement Freedom of Information legislations.

4.    The executive of PINA are requested to consider the following:

Anti Corruption

5.    Recognise the development and governance challenges in the Pacific region;
6.    Encourage development and donor partners to support innovative and creative industry-led projects which build capacity in the Pacific investigative journalisms;
7.    Enhance collaboration and sharing of information and resources;
8.    Recognise the development and governance challenges in the Pacific region;
9.    Facilitate the establishment of networking database, mentoring programmes and other actions between interested journalists and organisations to help us share resources on reporting that holds the powerful to account;

Fiji Media Watch

10.    PINA to recognise that special workshops needs to be undertaken on technique and questioning skills when interviewing politicians or high ranking person in any organisation and in preparation for the coming general elections;
11.    Encourage the establishment of a media association in Fiji;

Communication for Development
12.    PINA to encourage the use of C4D concepts and approaches in media content development particularly for its members;
13.    Encourage research as an important component for reporting

Sports for Development
14.    PINA to strengthen the coverage of sports as a platform for development in the Pacific;
15.    PINA and ONOC to link with other media organisation and to create discussions on the following questions
    Are Alcohol Bans necessary for international teams?
    National Team Selection - is favouritism an issue?
    National Team Performances - is it really about availability of funds?
    Should funds be committed to an elite few or be spent on Sport for All initiatives?
    Is Sport just about winning medals?

REDD+ in the Pacific

16.    To work with organisations that advocate on climate change particularly of REDD+ and fisheries to educate media practitioners on the issues;

Non Communicable Diseases

17.    To increase media involvement in the coverage of NCDs in the region;
18.    To encourage media organisations and media practitioners to mainstream NCDs into media related activities and programmes;
19.    To implement programmes that will strongly advocate for political, institutional, policy changes and changing attitudes on non communicable diseases which are claiming the lives of 75% of Pacific people.
20.    PINA to promote an integrated and holistic approach to tackling increasing incidences of NDCs in the Pacific with emphasis on linking NCDs to sports, culture, faith based organisations, food production and food security, behavioural change communication and other development issues.


•    to recognise gender mainstreaming, children, youth and culture in media policies, activities and programmes;
•    to strengthen partnerships and stronger collaboration with development partners (SPC, UNFPA, UNDP, UNICEF, PIFS, etc) on coverage of  development issues in the region;
•    to help members develop a health policy for regional media practitioners incorporating issues like NCDs,  and psychological counselling;


21.    Radio industry group met under the chairmanship of Walter Nalangu representing the Solomon Islands Broadcasting Corporation. Following its meeting at the Lagoon Resort Boardroom, the following resolutions were reached for the Pacific Media Summit Annual General Meeting at the Pacific Harbour, Suva, Fiji Islands. The Radio Industry Group meeting was attended by representatives from Radio Tuvalu, National Broadcasting Commission of Papua New Guinea, Radio Djiido of New Caledonia, Solomon Islands Broadcasting Corporation, Lutheran Church Radio PNG and USP Journalism students. The group resolved that:

    Regional journalism students should be considered for any training organised by PINA
    PINA is asked to seek funding for sponsorship for further studies as well as attachments to universities or regional radio stations including churches and other non commercial organisations.
    Training should include investigative journalism as well as technical training.
    PINA is asked to facilitate with the New Caledonia administration to recognise journalism qualification
from regional tertiary institutions.
    Language training - especially French for English speakers and vice versa should be encouraged for journalists.

    Journalism students should be represented at the PINA board.

    PINA to negotiate with respected governments’ minimum wages for journalists.
    4. Media Education Group
    For PINA to recognize the establishment of a media education group
    PINA to encourage the use of C4D concepts and approaches in media content development particularly for its members;
    Encourage research as an important component for reporting

The television industry meeting consisted of Fiji TV Ltd, EMTV, VBTC, Elijah Communications and TV One Samoa. The industry realised that:
    A lack of training in the past 2 years;
    Lack of transparency in selecting candidates for training;
    Calendar of events of training to be circulated to members in advance in advance in a public forum e.g. PINA website;
    More incountry training programmes to be undertaken;
    Video and audio sharing content mechanism to be developed and started immediately;
    Maintain a footage bank for members;
    Use Pacific people as trainers

The print industry is of the view that there is a need to:
    Facilitate and organise attachment and exchange programmes between Pacific print newsrooms;
    Facilitate the up-skilling of print photographers and support Print members in securing photography equipment
    Recognise the importance of cartoons as a medium of disseminating information
    Facilitate capacity building on proper use of the English language (given that this is a second language in the Pacific

National Associations

Two paid members of PINA attended the National Association meetings convened at the Lagoon Resort on the 30th of March where it was resolved that PNG Media Council represent all national associations in the PINA Board. Other resolutions include:
    PINA secretariat to remain in Fiji
    PINA to assist in reviving all national associations
    PINA to increase networking especially on its website;
    Encourage national associations to pay up their membership fees to PINA;
    Encourage women’s participation in PINA board


22.    PINA executives are requested to:
•    Recognise the above key points raised;
•    Endorse the considerations of this outcome
•    Note the issues raised and its implementation;
•    Adopt this document.

This document was adopted at the PINA Annual General Meeting.


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