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The South Pacific Tourism Organisation has today rolled out its 2014 Marketing Plans. Amongst the various travel trade and road shows planned, SPTO will be marketing the South Pacific to its traditional, long haul and emerging markets as well.
This will include Australia, New Zealand for the short haul markets, North America, UK and Continental Europe for the long haul and China, South Korea and the rest of Asia for our emerging markets.
According to SPTO chief executive officer, Ilisoni Vuidreketi said the choice to market the South Pacific in these countries is because of their favourable economic conditions.
“The potential generated through favorable economic conditions in these parts of the world present the South Pacific to attract the affluent traveler market,” he said.
He adds that the South Pacific s an undiscovered haven for travelers seeking new and unique experiences and the direct connections from Singapore, Beijing, Manila, Bali, Seoul and Narita plays a vital role in facilitating the target growth from Asia.
“For most Pacific island countries, Australia and New Zealand will remain to be their biggest tourism source market for a long while and the SPTO does not project any major change in this. What the SPTO projects in the increase in numbers from emerging markets such as China in the future,” he said.
In addition to this, SPTO also focuses on niche marketing which includes the promotion of specific segments such as the fishing and dive market.
“This is done through organized travel agent familiarization trips that are carried out annually at selected SPTO member countries,” he said.
In terms of attractions in the South Pacific, Culture remains to be the most sought after attraction for travelers across the region.
“The SPTO is in the process of finalizing a research report on Cultural tourism in the region and this will be shared to all key tourism stakeholders to assist them in sustainably growing the tourism whilst still maintain their rich and diverse cultural heritage,” he said.
Fishing, Diving, Romance and Relaxation also top the list of things to do across the South Pacific.
Pacific Islands News Association
Who & What is PINA?
International News Safety Institute (INSI)
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