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Rugby League and Tourism - The perfect marketing mix: SPTO
09:50 am GMT+12, 07/11/2013, United Kingdom

The cold English winter was overcome with warm South Pacific hospitality when a contingent of six (6) South Pacific Island representatives advanced on a 3-days United Kingdom (UK) roadshow that concluded in London.
 
Led by the South Pacific Tourism Organisation (SPTO), representatives of the Cook Islands, Fiji, Papua New Guinea, Samoa, Tahiti and Vanuatu and with support from the European Union, the team travelled throughout the United Kingdom to promote the essence of unique South Pacific holiday experience.  
 
Aimed at soliciting enrolment into the South Pacific Specialist training program, the roadshow included a combination of direct travel consultant trainings, exhilarating South Pacific entertainment and island cuisine.
 
This regional promotional initiative was complimented by the current participation of 5 Pacific Island countries in the Rugby League World cup 2013 whose publicity have also strengthened destinational awareness in the UK.
 
SPTO Chief Executive Officer, Ilisoni Vuidreketi says that “this is the first time that these destinations have jointly promoted the South Pacific in the UK we believe that the program has helped create more South Pacific specialist travel agents”.
 
He added that “the timing was also a key factor of the success of this roadshow particularly as the islands are currently receiving prominent media coverage through their rugby league matches around the UK”.  
 
The UK remains to be a vital source market for the South Pacific as their winter escape travel coincides with the generally soft travel months of November to February in the South Pacific and the SPTO is already planning for a similar promotional activity for Continental Europe in early 2014.....


SOURCE: SPTO/PACNEWS
 


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