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In order to create and enhance awareness and visibility of the South Pacific destinations the South Pacific Tourism Organisation has launched a 3 minute promotional DVD.
This video according to SPTO Marketing Manager, Petero Manufolau will create good will and support in promoting the South Pacific as the ideal holiday destination.
The soft launch which took place at the annual 2013 SPTO Media Cocktail late last week, introduced to media personnel from various local media organistaions the unique attributes of the South Pacific destinations by outlining key factual information and visual imagery about the region’s appeal as the ideal holiday destination/ experience.
“Our target audiences for this project include South Pacific specialist agents, international and regional travel partners as well as industry leaders in the private and public sector of the tourism industry in the region,” he said.
Manufolau added that the SPTO’s concept of the videos envisages a succinct and motivating presentation of the South Pacific destinations, supported with short visual and emotive narration and Pacific music that best illustrate the range of products and unique experiences available in the region and the readiness to cater to all types of travelers.
“The video highlights the Pacific’s vibrant living cultures and traditions and clearly identifying the diverse physical attributes of the Melanesian, Polynesian, Micronesian people and their way of life. Pacific Island geography is also highlighted in this video presentation including the lush tropical landscapes to the pristine clear waters, flora and fauna, unique sights and sounds of the Pacific, “ he said.
Manufolau said the video also describes the experiences available in terms of accommodation, activities and tours, food, entertainment, friendly and quality hospitality services.
“It also defines key selling points highlighting particular niche markets synonymous with the Pacific, especially romance, family, diving, cruising, adventure (nature and activity based), and backpacking,” he said.
This project is being carried out within the framework of the Pacific Regional Tourism Capacity Building Programme (PRTCBP) and copies of the video will be distributed to key tourism stakeholders and partners.
Pacific Islands News Association
Who & What is PINA?
International News Safety Institute (INSI)
Media Helping Media