- Sports News : Methodist Church Faleula compound to accommodate XVI Pacific Games athletes [10/12/2018 - Samoa]
- News Feature : Q and A with Ambassador Luke Daunivalu, Fijiís Chief Negotiator at the UN Climate Change Conference [10/12/2018 - Poland]
- News Feature : The Talanoa Dialogue explained [10/12/2018 - Poland]
- Business News : United States joins Pacific regional infrastriucture facility [10/12/2018 - Australia]
- News : FFA support proposals by WCPFC to establish scientific management dialogue [10/12/2018 - United States]
- News : No coincidence that FSM, RMI lead the way in fisheries sustainability says Moss-Christian [10/12/2018 - United States]
- News : WCPFC Secretariat proposes new Science-Management dialogue to expedite sustainable fishing rules [10/12/2018 - United States]
- News : United States seeks increase in its tuna catch limit [10/12/2018 - United States]
- News : Pacific wins praise for new solidarity ahead of WCPFC meeting [10/12/2018 - United States]
- News : Nations to decide on critical Pacific tuna stocks this week [10/12/2018 - United States]
- News : A look inside one of Tongaís five major drug syndicates, as P ravages the kingdom [10/12/2018 - Tonga]
- News : UN talks offer helping hand to people uprooted by climate change [10/12/2018 - Poland]
- Sponsored : Oceania National Olympic Committees (ONOC)
In order to create and enhance awareness and visibility of the South Pacific destinations the South Pacific Tourism Organisation has launched a 3 minute promotional DVD.
This video according to SPTO Marketing Manager, Petero Manufolau will create good will and support in promoting the South Pacific as the ideal holiday destination.
The soft launch which took place at the annual 2013 SPTO Media Cocktail late last week, introduced to media personnel from various local media organistaions the unique attributes of the South Pacific destinations by outlining key factual information and visual imagery about the region’s appeal as the ideal holiday destination/ experience.
“Our target audiences for this project include South Pacific specialist agents, international and regional travel partners as well as industry leaders in the private and public sector of the tourism industry in the region,” he said.
Manufolau added that the SPTO’s concept of the videos envisages a succinct and motivating presentation of the South Pacific destinations, supported with short visual and emotive narration and Pacific music that best illustrate the range of products and unique experiences available in the region and the readiness to cater to all types of travelers.
“The video highlights the Pacific’s vibrant living cultures and traditions and clearly identifying the diverse physical attributes of the Melanesian, Polynesian, Micronesian people and their way of life. Pacific Island geography is also highlighted in this video presentation including the lush tropical landscapes to the pristine clear waters, flora and fauna, unique sights and sounds of the Pacific, “ he said.
Manufolau said the video also describes the experiences available in terms of accommodation, activities and tours, food, entertainment, friendly and quality hospitality services.
“It also defines key selling points highlighting particular niche markets synonymous with the Pacific, especially romance, family, diving, cruising, adventure (nature and activity based), and backpacking,” he said.
This project is being carried out within the framework of the Pacific Regional Tourism Capacity Building Programme (PRTCBP) and copies of the video will be distributed to key tourism stakeholders and partners.
Pacific Islands News Association
Who & What is PINA?
International News Safety Institute (INSI)
Media Helping Media